How to make personalized visual marketing in art glass store
POST DATE 2017-05-04
Visual marketing is one of the essential marketing methods for Chinese art glass enterprises. The so-called visual marketing is the use of color, shape, sound and other impact caused by the potential to attract customers to pay attention to the product, thereby increasing the attractiveness of products and stores. Simply put: how many eyeballs to attract, there will be many potential customers. In the process of the visual marketing of the art glass store, it is necessary to pay attention to the influence of color, shape, sound and so on.
At present a lot of art glass store the overall effect of the decoration is not only natural to show just passable, store brand image, brand personality publicity, store seriously weakened the effect of external communication, but also indirectly led to the lack of popularity, which will affect the products in the store increased. So do a good job in the visual effect of the store brand image has a positive significance.
First, do a good job of preparation before the design
At present, art glass enterprises generally lack professional exhibition designer. In addition, some designers have just entered the art glass business soon, the lack of experience in the design of art glass store, so there is a mixed situation in the store design.
Before the exhibition designer should do enough to store the overall environment and competition information collection and finishing work, so that designers have more in-depth understanding and thinking space, achieve mutual understanding, perfect design, the first fight good store construction.
Two, control the art glass store image
The quality control of the whole store store image, especially the head image, head and image plays a key role;, in order to ensure the visual impact, to achieve a unified and best brand image dissemination effect, with good quality and reasonable, standard thickness and excellent production technology, the headquarters of a unified national unity in the use of custom.
Three, pay attention to art glass store product placement
Store design to form and strictly follow the implementation of the brand's shop decoration style, the overall layout of the requirements of the twists and turns, natural and smooth, the form and quantity of products to be reasonable, do not be too thin or crowded. Be sure to form their own unique brand style, so as to better display the brand image, promote the store product sales.
Concerned about the overall color of the store, where the store color refers to the store does not display the decoration of art glass color. Generally speaking at the opening before the decided products will determine the style store colors, these colors are wall colors, color, color, lighting products, color image color word head. The color of the product constitutes the overall color of the store, and these colors must be based on different styles and customer psychology and other factors to consider.
According to the functional partition of art glass products or different styles of products to guide consumers to choose the right product. Store lighting to do bright degree, too bright affect customer vision, too dark and can not highlight the characteristics of good products. Setting the background lights to highlight the color attributes and characteristics of the entire product. Directional light is used to adjust the local brightness of the product, a highlight to show the local effect, rendering the overall product display effect. The store can choose some can adjust the direction of the spotlight, appearance and unique style.
Product display and layout is a direct reflection of a store image level, is a silent language, good display layout can attract more customers to patronize stores, increase the retention time of customers in the store, increase business opportunity to clinch a deal; the store can improve product quality, increase the overall display of art glass the effect is beneficial to improve store sales and customer terminal each consumer credit.
Four, hanging art glass store advertising posters
In order to make the poster design quality and scientific. At present, art glass stores generally lack of advertising paintings hung hung, even if the design quality is not high, or the number is too small, so for brand communication and sales promotion are a major constraint, it is a long history of illness. Do not put this disease to remove, even if the store store image to attract people, shop decoration style is unique, brand image will plummet, greatly reduced.
In addition to the quality of the design, hung also very knowledge store advertising poster is not in, 56 pieces of basic enough, must according to the specific concrete hanging wall and store the entire space, especially the consumer after the door will be paying attention to the place for hanging.
Five, in a timely manner unified art glass store overall image
The overall design of the store to pay attention to the unity of color and style; the overall image of the building must be unified, rather than. In the brand image changes, enterprises in the import of glass art glass store new image system, should immediately stop using the image of the old system, and gradually the old store renovation, to achieve national unity to ensure that the store brand image.
The above five points is the most easily overlooked by glass enterprises and franchisee, or notice, but because there is a certain degree of difficulty, tried without success, or try to do the results is not ideal, therefore in the implementation of the standard is reduced, and ultimately it let these problems big and small, let them weihuzuochang, not only damage the brand, but also hindered the sales. Of course, the glass companies have only a heart to heart, to put them in a solution, in order to Yang Yao brand, smooth sales.
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